The mission statement defines what an organization does and includes tangible goals which the organization strives to accomplish. In short: The mission is the “ what ” and the “ how ,” and the vision is the “ why. Mission Statement vs Vision Statement: What’s The Difference? It should be a guiding beacon to everyone within the organization and something which underpins internal decision-making and determines the intended direction of the organization. What is a Vision Statement?Ī vision statement is a short description of an organization’s aspirations and the wider impact it aims to create. This usually includes a brief description of what the organization does and its key objectives.
Ready to start your business and create your mission statement? Try Handshake, your one-stop shop for finding wholesale products to sell.Ī mission statement is a short summary of an organization’s core purpose, focus, and aims. Plus, we’ll share some great mission and vision statement examples to help inspire your own. This post will give you an introduction to the two statements. These statements unify the organization and keep everyone focused on what really matters – because if you get these things right, the profits will follow.
This is why organizations create mission and vision statements. As the author Simon Sinek said, “People don’t buy what you do, they buy why you do it.” To become a runaway success, businesses must have a purpose that unites and inspires people – “make more money” won’t do the trick. However, it’s easy to lose sight of value creation and get sidetracked by other things like profit margins, expanding your product catalogs, or competitors. So, to thrive in the long run, businesses must remain focused on producing value.
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